Who knew a giant inflatable circle could be such a style icon?
The swim ring has been quietly floating its way into art galleries, luxury fashion campaigns, and now… your wardrobe. With our new Diver in a Swim Ring collection, we’re honouring the most unserious object in the most seriously chic way possible.
Why Everyone’s Obsessed with a Blow-Up Circle
Sure, it keeps you from sinking — but that’s the least interesting thing about it. A swim ring is pure nostalgia: ice cream drips, sticky sunscreen, the squeak of rubber against your skin. It’s summer distilled into one big, happy shape.
Artists have been in on the secret for years:
David Hockney gave us those cool, sunlit pools — you can practically feel the water and the leisure.

Carole Feuerman went hyperreal, sculpting swimmers in rings so real you want to towel them off.

CJ Hendry took the humble inflatable and turned it into pop-luxe perfection, proving pool toys can be as covetable as couture.

From Runways to Retro Pools
Swim rings have strutted into fashion shoots like they own the place. Christian Louboutin has used them as glossy props — framing models like living postcards from an impossibly glamorous holiday. And long before that, vintage divers were striking heroic poses in old-school posters, often surrounded by bold circular graphics that made the sport look impossibly glamorous. Those early 20th-century images — part athletic grit, part pure theatre — still inspire us today.

Our Take — A Diver with Style
Our illustrated diver is serving vintage poster energy — poised, playful, and perfectly at ease in her ring. The colours are bold, the lines clean, the vibe pure retro glamour with a wink. She’s the kind of woman who can swim a kilometre and still keep her lipstick flawless.

Why We Couldn’t Resist
It’s nostalgic — and nostalgia never goes out of style.
It’s graphic — that perfect circle is designer dopamine.
It’s cheeky — and fashion should always leave you smiling.
The Diver in a Swim Ring collection is our love letter to joy, buoyancy, and a little bit of absurdity.
Because life’s too short for boring swimwear.